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REVENUE ENGINEERING: 16 - 17 August 2010 Interested in participating? Click here for more information Revenue engineering is the art and science involved in harnessing the power of marketing, getting control of new technologies, and bringing these together in the design of commercialized products that are saleable, marketable and profitable. Successful telcos have been quietly applying revenue engineering principles for years, sometimes without fully understanding how or why. Revenue engineering is about gaining competitive advantage in cost and market attractiveness by understanding and leveraging core strengths. Most teams already have the elements required for success, and simply need a clear vision on how to make this a reality, do it consistently, and by doing so, out-distance the competition. Get the tools you need to re-invent what you do and how you do it, by learning to use the management of revenue and fraud risk as a tool for increasing success and minimizing costs. This course will focus on: * Designing higher margin revenue streams
Executives and professionals responsible for setting new product strategy or business reengineering. Those trying to enhance profits by taking a fresh look at the assumptions behind their operational and business models. Typical titles include: CFO’s, CEO’s, CMO’s, Product Developers, Pricing Managers, Network Engineers, Revenue Assurance Managers, Revenue Assurance Professionals, Fraud Management Professionals, Marketing People involved in new product development, Finance and Controllers interested in profitability for new product development.
About the Trainer An internationally renowned figure in telecommunications, the trainer a true innovator and thought leader. As the world’s leading authority on Telecoms Revenue Governance, he is the author of a dozen books on telecoms and telecoms business models including “The Revenue Assurance Standards–2009,” an international ratified standards document. He is also the author of “The Telco Churn Management Handbook.” Throughout a 25 year career in telecommunications, he has had extensive experience working and consulting for telcos and large enterprises all across the world. A commanding public speaker known as much for the substance of his talks as his engaging and uplifting style, he is a highly sought after telecoms educator. Interested in participating? Click here for more information
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